Highly experienced in all aspects of marketing and media research including research design, survey methodology, analytics, presentations and recommendations with an extensive background in both consumer and business research and database analysis.
Areas of Expertise
- Market analysis – including forecast and media share analysis
- Competitive research and marketing strategies
- Training and development
- Database marketing for both consumer and business applications
- Develop presentations and marketing plans
- New product and services development
- Advertising campaign measurements
- Facilitates numerous focus groups
- Surveys for:
- consumer market and opinions
- brand awareness
- online/digital
Professional Experience
Senior Marketing Consultant and Owner of Marketing Analytics Insight Consulting Services. Providing market and media research services and data analysis to a wide variety of industries including; media, automotive, telecommunications, health care & wellness, hospitality, non-profits and retail. Capabilities also include digital analysis, advertising share intelligence and media sales development and training.
Former Market Development Director & Research Director for Media General, Tampa Tribune/WFLA/TBO.com